Michael Daley's Startup Packet
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Client: Michael Daley’s Public House
Objective: Promote a new Irish/New Orleans Style restaurant/pub concept to potential investors. Challenge: Create a unique image for a new restaurant and bar confluence of two fun, vibrant and extraordinary cultures that are being combined in a new way. Front Cover Michael Daley’s Public House: The Perfect Recipe for the Perfect Restaurant/Pub Heading A Taste of Old Ireland with a Dash of New Orleans Text You know the man... …the big man – the man with the big laugh. As soon as you meet him, you feel he was just waiting for you to arrive. Waiting with a joke, a meal, a pat on the back, or perhaps a wee bit of spirit. He speaks with an accent and a wink. He’s traveled halfway around the world to get here, yet he’s never met a stranger. He doesn’t even understand the term – he says there are only friends we have yet to meet. He’s the man whose warmth makes you feel like you’ve just come in from the cold, even when it’s 110° in the shade. You know the house... …the big house – the house where everyone is welcome. The lights are always on because too much living takes place behind those doors to fit into a 24 hour day. Yet you’re so comfortable, you could easily fall asleep in a crowded room on your first visit (and the rooms are always crowded). You’re family there. You can eat anything you like, but leave room for dessert. You can sit anywhere you like, but leave room for dancing. It’s the house with the presence that reaches out into the street and pulls you in with the sound of singing, the aroma of great food, and the music of laughter. You know the dream... Life in that big house was contagious, and once you caught it, you always wanted to go back for more. It’s where you learned the difference between a house and a home... and the difference between acquaintances and friends. Welcome home. The big house has opened its doors again. And once you return, you’ll wonder why you stayed away so long. Michael Daley’s Public House Irish New Orleans Pub & Restaurant T-Shirt Concepts • We Speak Our Cajun with a Brogue • No Loose Women or Pickpockets • Green Beer vs. Red Pepper • You’re Always Welcome at Our House • A Taste of Old Ireland with a Dash of New Orleans |