meyercreative.com
  • Home
  • About
  • Work
    • Logo Design
    • Graphic Design
    • Illustration >
      • Illustration
      • Cartooning
    • Advertising
    • Web Design
    • Copywriting >
      • Michael Daley's
      • Logistics Solutions
      • Do Biz in Memphis
      • Volunteer Center
      • Lakeside Hospital
      • Two Cousins Pipe Racks
      • Dixon Gallery
    • Editorial Writing >
      • Medical Education at the Crossroads
      • Delivered. New Neonatal Nurse Practitioner and Pediatric Nurse Practitioner DNP Options.
      • The Power of Addiction
    • CASE HISTORIES >
      • Rolling a Wide Product Out to a Wide Market
      • Carving a New Name in a Niche Market
      • Building a Glass Tower Out of Imagination
      • Turning Potluck into a Square Meal
      • Turning a Snack into a Full Banquet
      • UTHSC TRANSFORMING Campaign
      • UTHSC Branding Initiative
      • UTHSC Contributing Campaign
  • Soapbox
    • Meyer Creative
    • Creativity
    • Graphic Design
    • Logo Design
    • Illustration
    • Advertising
    • Website Design
    • Solutions
    • Economy
    • Communication
  • Contact
  • SEARCH

Soapbox: Solutions


Picture
To uncover the correct solution, first you need to uncover the correct question. This calls for throwing away all preconceptions and peeling away the layers of a product or service to look at what it’s really providing.
 
­At the deepest level, most promise the same thing, whether it’s a new flavor of soda that will wake up your taste buds or an insurance policy that will provide you with peace of mind.
 
Once you find the essence of the promise, you just have to explain how you’re going to help your target customers close the distance in their pursuit of happiness.
ECONOMY
© 2015 David Meyer
​
Cleverness is serviceable for everything but sufficient for nothing.
dmeyer@meyercreative.com • illustratorsink.com • linkedin.com
  • Home
  • About
  • Work
    • Logo Design
    • Graphic Design
    • Illustration >
      • Illustration
      • Cartooning
    • Advertising
    • Web Design
    • Copywriting >
      • Michael Daley's
      • Logistics Solutions
      • Do Biz in Memphis
      • Volunteer Center
      • Lakeside Hospital
      • Two Cousins Pipe Racks
      • Dixon Gallery
    • Editorial Writing >
      • Medical Education at the Crossroads
      • Delivered. New Neonatal Nurse Practitioner and Pediatric Nurse Practitioner DNP Options.
      • The Power of Addiction
    • CASE HISTORIES >
      • Rolling a Wide Product Out to a Wide Market
      • Carving a New Name in a Niche Market
      • Building a Glass Tower Out of Imagination
      • Turning Potluck into a Square Meal
      • Turning a Snack into a Full Banquet
      • UTHSC TRANSFORMING Campaign
      • UTHSC Branding Initiative
      • UTHSC Contributing Campaign
  • Soapbox
    • Meyer Creative
    • Creativity
    • Graphic Design
    • Logo Design
    • Illustration
    • Advertising
    • Website Design
    • Solutions
    • Economy
    • Communication
  • Contact
  • SEARCH