Creativity can turn a problem on its head and view it from a new perspective. Creativity’s a scene stealer and an indispensable skill. It’s one of the essential items in the toolbox of communication.
However, it is just a tool and not a final product. While it’s quite sufficient if you’re only interested in selling creativity – if you’re in the business of selling business, creativity needs to be harnessed, tamed and refined.
If you allow the other necessary tools of the trade (strategy, logic, and focus) to become rusty through disuse, a new perspective can all too easily turn into a lost perspective.