Sometimes, illustration speaks only headtalk, explaining how to apply direct pressure to a wound or how an engine works. However, effective communications often need to be bilingual, speaking to both the head and the heart. While illustration comes in many flavors – from computer stylized to cartooning – from photography to 3D construction, its unique gift is to translate from headtalk to hearttalk – elevating responses from “should” to “want.” It adds the cherry to the sundae and the sizzle to the steak.