First impressions count. A logo needs to speak – and not just small talk. Introducing yourself in a noisy room can be a challenge, and the visual clutter surrounding us is the “noisiest room” imaginable. Your logo is the very first handshake with a potential customer, the ice breaker – your first sales call. It should introduce you like a proud and doting mother. If it’s done right, your logo will be the cornerstone of your identity and will set the tone for all future communications.