Fundcraft Five Step Guide
Client: Fundcraft Publishing
Objective: Create an introductory communication piece promoting the easy, no-risk process. The booklet was constructed in cookbook format to showcase Fundcraft’s cookbook production capabilities.
Challenge: Simplify. Simplify. Simplify. Overcome the perception that creating a fundraising cookbook was difficult and expensive. The existing materials inquiring customers first received included cookbook samples and an expensive 73 page book that made the program seem difficult, confusing and overwhelming. The process needed to be organized, simplified and consolidated into a lower cost, more promotional piece describing an easy-to-follow, step-by-step program. The new promotion also needed to highlight the additional support and materials that would be provided, and the fact that a fundraising cookbook could be produced with no investment if desired (a fact that was lost in the existing materials). The new promotion also served as a cookbook sample and had the added value of including the top ten recipes from a company with over a million recipes on file.
Five Simple Steps to Fundraising with Cookbooks
A Recipe for Successful Cookbook Fundraising. Easy, Fun and Free!
For over 40 years, Fundcraft has been providing the ultimate fundraising strategy for churches, schools, and civic organization. And we can show you how to do it at no cost!
We’ll provide the tools and we’ll provide the know-how... All you need to provide are some really great cooks!
We’ve been helping organizations produce successful fundraising cookbooks for over 40 years, and we’ve learned a little bit about how it’s done. As the oldest and largest personalized cookbook publisher in the country, Fundcraft produces more cookbooks than all other cookbook publishers combined.
We base our success on a combination of state-of-the-art printing equipment, unrivaled experience, and a tried-and-true, easy-to-follow blueprint that makes it fun and easy to raise money for your organization. With Fundcraft, you won’t be on your own. Whether it’s by phone call or email, we’ll be with you every step of the way.
Just turn the page to see some of the reasons thousands of organizations from around the country have profited from the Fundcraft Program...
Fundcraft Cookbooks Sell Themselves!
Professional print quality that is second to none, unique options that can tailor a cookbook to any group, and a winning program that’s easy to follow – these are just a few of the reasons Fundcraft remains the number one choice for fundraising cookbooks. Here are some others...
Unlimited Fundraising Potential!
How much money can you raise? As much as you want! We make selling easy, so the only limit to your fundraising potential with the Fundcraft Program is determined by the number of members you will have on your sales force. And after your fundraising campaign is over, Fundcraft can continue selling your book on our website at no charge to you. With our quick online ordering process and low reprint prices, your book can generate income for years to come.
You Never Invest a Penny in Advance!
Fundcraft knows that an organization that is attempting to raise funds usually doesn’t have money to invest. With the Fundcraft earning plan, you send no money with your order and pay nothing on delivery. We give you 67 days, interest-free, before payment is due. That’s 67 days that you can be selling cookbooks – so they usually pay for themselves.
We’ll Give You the Tools You Need to Earn Money Before Your First Cookbook is Sold!
Like we said, there’s no up-front investment with Fundcraft, but it gets even better. The Fundcraft Program makes it easy to produce income before your cookbooks are even printed. At that point,
all of your cookbook sales are pure profit. Step Four shows you how!
The Fundcraft No-Risk Guarantee!
We have total confidence in the Fundcraft Program. In fact, we’ll guarantee your success.
If you follow our program and your cookbooks don’t sell, you can return them for a full refund.
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